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~person:"Helpman, Elhanan"
~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~subject:"Ansteckungseffekt"
~subject:"Industrie"
~subject:"Theory"
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Helpman, Elhanan
Hultink, Erik J.
Iyengar, Radha
Aghion, Philippe
62
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Hall, Bronwyn H.
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ECONIS (ZBW)
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1
Industrial new product launch strategies and product development performance
Hultink, Erik J.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000924075
Saved in:
2
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
Saved in:
3
An empirical investigation of the antecedents and outcomes of NPD portfolio success
Kester, Linda
;
Hultink, Erik J.
;
Griffin, Abbie
- In:
The journal of product innovation management : an …
31
(
2014
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10010459826
Saved in:
4
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
5
The impact of the corporate mind-set on new product launch strategy and market performance
Talke, Katrin
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10003946155
Saved in:
6
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
7
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
8
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
9
The effect of new product development acceleration approaches on development speed : a case study
Langerak, Fred
;
Hultink, Erik J.
- In:
Journal of engineering and technology management : JET-M
25
(
2008
)
3
,
pp. 157-167
Persistent link: https://www.econbiz.de/10003769606
Saved in:
10
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
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