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The wisdom of consumer crowds : collective innovation in the age of networked marketing
Kozinets, Robert V.; Hemetsberger, Andrea; Schau, Hope … - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 339-354
Persistent link: https://www.econbiz.de/10003784251
Cover Image
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
Kozinets, Robert V.; Hemetsberger, Andrea; Schau, Hope … - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 339-354
Persistent link: https://www.econbiz.de/10008258011