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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section

Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022

Persistent link: https://www.econbiz.de/10011507891

Brand ambidexterity and commitment in higher education : an exploratory study

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112

Persistent link: https://www.econbiz.de/10011507929

Branding higher education

Bang, Nguyen; Hemsley-Brown, Jane; Melewar, T. C. - In: The Routledge companion to contemporary brand management, (pp. 407-422). 2016

Persistent link: https://www.econbiz.de/10011515447

Strategic brand management in higher education

Nguyen, Bang (ed.); Melewar, T. C. (ed.); … - 2019

Introduction to strategic brand management in higher education / Bang Nguyen, TC Melewar, and Jane Hemsley-Brown -- PART I: Strategy -- Co-creating brand identity: The case of UK higher education / Julie Robson, Sanjit Kumar Roy, Chris Chapleo and Hsiao Sophie Yang -- Organisational culture in...

Persistent link: https://www.econbiz.de/10013180311