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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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Do traditional Chinese cultural values nourish a market for pirated CDs?
Wan, Wendy W. N.; Luk, Chung-leung; Yau, Oliver H.; … - In: Journal of business ethics : JOBE 88 (2009), pp. 185-196
Persistent link: https://www.econbiz.de/10003906578
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Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Special issue: Ethical and social issues in global marketing
Poon, Patrick (contributor) - 2010
Persistent link: https://www.econbiz.de/10009617948