Similar Search Results - EconBiz

Adoption barriers and resistance to sustainable solutions in the automotive sector

Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; … - In: Journal of Business Research 64 (2011) 11, pp. 1201-1206

Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on...

Persistent link: https://www.econbiz.de/10010573684

When pain is pleasure : Identifying consumer psychopaths

Karampournioti, Evmorfia; Hennigs, Nadine; Wiedmann, … - In: Psychology & Marketing 35 (2018) 4, pp. 268-282

Persistent link: https://www.econbiz.de/10012083881

To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques

Langner, Sascha; Schmidt, Steffen; Fritz, Sebastian; … - In: Consumer psychology in a social media world, (pp. 187-201). 2016

Persistent link: https://www.econbiz.de/10011586456

Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10011844452

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

When pain is pleasure : identifying consumer psychopaths

Karampournioti, Evmorfia; Hennigs, Nadine; Wiedmann, … - In: Psychology & marketing 35 (2018) 4, pp. 268-282

Persistent link: https://www.econbiz.de/10011970150

Kundenmanagement im Privatkundengeschäft deutscher Kreditinstitute : State of the Art und Entwicklungsperspektiven

Wiedmann, Klaus-Peter; Klee, Alexander; Hennigs, Nadine - 2003

Persistent link: https://www.econbiz.de/10001851235

Ansatzpunkte und Gestaltungsperspektiven eines CRM-getriebenen Konzeptes zur effizienten Betreuung von Zielkunden im Investitionsgüterbereich

Wiedmann, Klaus-Peter; Hennigs, Nadine; Seegebarth, Barbara - 2008

Persistent link: https://www.econbiz.de/10003726366

Motive des Konsumentenengagements im Open Source-Marketing

Wiedmann, Klaus-Peter; Langner, Sascha; Hennigs, Nadine - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 201-215). 2011

Persistent link: https://www.econbiz.de/10008666774

Corporate social capital as essential driver of corporate identity : impact upon stakeholder perceptions and transfer to related behaviour

Wiedmann, Klaus-Peter; Hennigs, Nadine; Seegebarth, Barbara - In: Journal for global business advancement : JGBA 3 (2010) 2, pp. 112-132

Persistent link: https://www.econbiz.de/10003996270

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