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Creating customer loyalthy through service customization

Coelho, Pedro S.; Henseler, Jörg - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 331-356

Persistent link: https://www.econbiz.de/10009535030

Using customer contact centres as relationship marketing instruments

Aa, Zanna van der; Bloemer, Johanna M.; Henseler, Jörg - In: Service business 9 (2015) 2, pp. 185-208

Persistent link: https://www.econbiz.de/10011296073

What makes tourists adopt smart hospitality? : an inquiry beyond the technology acceptance model

Liu, Yuqing; Henseler, Jörg; Liu, Yide - In: Digital business 2 (2022) 2, pp. 1-10

least squares path modeling (PLS-PM), which indicates that the proposed model fits the data. In spite of a high inter … demonstrates the applicability of PLS-PM with composite and common factor models in technological change research, and it suggests …

Persistent link: https://www.econbiz.de/10013477604

GraphEx : visualizing and managing customer experience in its multidimensionality

Sahhar, Yasin; Loohuis, Raymond; Henseler, Jörg - In: Journal of service theory and practice 33 (2023) 7, pp. 94-115

Persistent link: https://www.econbiz.de/10014448187

Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte

Henseler, Jörg - 2006

Persistent link: https://www.econbiz.de/10004912059

Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte

Henseler, Jörg - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004860898

Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results

Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M. - In: Measurement and research methods in international marketing, (pp. 195-218). 2011

Persistent link: https://www.econbiz.de/10009377908

Consistent partial least squares path modeling

Dijkstra, Theo K.; Henseler, Jörg - In: Management information systems : mis quarterly 39 (2015) 2, pp. 297-316

Persistent link: https://www.econbiz.de/10011284928

Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)

Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209

Persistent link: https://www.econbiz.de/10010362589

Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section

Cepeda Carrión, Gabriel; Henseler, Jörg; Ringle, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4545-4551

Persistent link: https://www.econbiz.de/10011554706

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