//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hermann, Erik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Research Methodology in Market...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Homosexuality
2
Homosexualität
2
Private consumption
2
Privater Konsum
2
Advertising
1
Consumption
1
Meta-Analyse
1
Meta-analysis
1
Sexual orientation
1
Sexuality
1
Sexualität
1
Werbung
1
caffeine and coffee consumption
1
energetic arousal
1
hedonic products
1
shopping impulsivity
1
spending
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Hermann, Erik
Eisend, Martin
200
Kuß, Alfred
73
Tomczak, Torsten
18
Kuss, Alfred
13
Kleinaltenkamp, Michael
11
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Kreis, Henning
7
Langer, Alexandra
7
Petermann, Arne
7
Schuchert-Güler, Pakize
7
Haedrich, Günther
6
Küster-Rohde, Franziska
6
Reinecke, Sven
6
Wildner, Raimund
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hudders, Liselot
3
Jacoby, Jacob
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Steinhagen, Josefine
3
Strothmann, Karl-Heinz
3
Thiel, Dieter
3
Voorveld, Hilde
3
Ziegler, Rainer
3
Baumgarth, Carsten
2
Bergkvist, Lars
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin
;
Hermann, Erik
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
Saved in:
2
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
3
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->