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Promoting brand relationships

Loureiro, Sandra Maria Correia (ed.) - 2019

Persistent link: https://www.econbiz.de/10012179149

Handbook of research methods in consumer psychology

Kardes, Frank R. (ed.); Herr, Paul M. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011997386

Pre-decision information accessing and behavioral process technology (BPT)

Jacoby, Jacob; Brinberg, David; Herr, Paul M. - 2015

Persistent link: https://www.econbiz.de/10011444698

Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...

Kardes, Frank R. (ed.); Herr, Paul M. (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002454921

Special issue: New advertising formats

Pelsmacker, Patrick de (contributor) - 2012

Persistent link: https://www.econbiz.de/10009508039

Handbook of consumer psychology

Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor); … - 2008

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

Persistent link: https://www.econbiz.de/10003457714