There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business...

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Durch die Zunahme an zur Verfügung stehenden Kanälen und Arten, um diese in Anspruch zu nehmen, haben Kunden heute eine beispiellose Zahl an Interaktionsmöglichkeiten, wenn sie sich über Produkte und Dienstleistungen informieren, diese kaufen und nutzen. Indem Kunden die Diversität der...