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~person:"Herrmann, Andreas"
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Consumer behaviour
80
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German
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Herrmann, Andreas
Sutter, Matthias
122
Han, Heesup
121
Belk, Russell W.
114
Mattila, Anna S.
109
Bauer, Hans H.
106
Fehr, Ernst
103
Grunert, Klaus G.
103
Phau, Ian
102
Kollmann, Tobias
101
Huber, Frank
93
Wiedmann, Klaus-Peter
91
Lusk, Jayson L.
90
Foxall, Gordon R.
84
Gierl, Heribert
82
Sheth, Jagdish N.
82
Humphreys, Brad R.
81
Khare, Arpita
81
Güth, Werner
79
Agarwal, Sumit
78
Dwivedi, Yogesh Kumar
78
Usman, Osly
78
Falk, Armin
76
Mullainathan, Sendhil
74
Ockenfels, Axel
74
Sunstein, Cass R.
74
Wansink, Brian
73
Grewal, Dhruv
72
List, John A.
72
Nayga, Rodolfo M.
72
Cherchye, Laurens
70
Heinemann, Gerrit
70
Loureiro, Sandra Maria Correia
68
Rock, Bram de
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
66
Stavins, Joanna
66
Walsh, Gianfranco
66
Wirtz, Bernd W.
65
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business economics : JBE
4
Marketing : ZFP ; journal of research and management
4
Psychology & marketing
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Journal of retailing
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Marketing letters : a journal of research in marketing
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
How to succeed in the digital age : strategies from 17 top managers
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International Marketing Review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Schriftenreihe der Wissenschaftlichen Hochschule für Unternehmensführung Koblenz / Forschung
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
83
Other ZBW resources
4
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1
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
2
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
3
Consumers' discrete emotional responses to price discrimination in the service context : antecedent conditions and consequences on post-purchase behavior
Engeler, Isabelle
-
2012
Persistent link: https://www.econbiz.de/10009661539
Saved in:
4
So lenken Sie Ihre Kunden
Goldstein, Daniel G.
;
Johnson, Eric J.
;
Herrmann, Andreas
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10003797163
Saved in:
5
Preface: Pricing in electronic markets and networks
Spann, Martin
;
Herrmann, Andreas
;
Sprott, David E.
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 83-84
Persistent link: https://www.econbiz.de/10003977221
Saved in:
6
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
Saved in:
7
How to succeed in the digital age : strategies from 17 top managers
Stadler, Rupert
(
contributor
);
Brenner, Walter
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010340918
Saved in:
8
The management model in the digital networked world
Brenner, Walter
;
Herrmann, Andreas
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 13-35)
.
2014
Persistent link: https://www.econbiz.de/10010341292
Saved in:
9
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
10
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
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