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Consumer decision making and variety of offerings : the effect of attribute alignability

Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358

Persistent link: https://www.econbiz.de/10003835533

Order in product customization decisions

Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42

Persistent link: https://www.econbiz.de/10003779712

Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie

Herrmann, Andreas - In: Marketing : ZFP ; journal of research and management 19 (1997) 1, pp. 5-14

Persistent link: https://www.econbiz.de/10001217425

Entscheidungsverhalten von Kunden in Mass Customization-Systemen

Stefanides, Julia K.; Heitmann, Mark; Herrmann, Andreas; … - In: Kundenmanagement, (pp. 7-30). 2011

Persistent link: https://www.econbiz.de/10009008213

Survival-Modelle in der betriebswirtschaftlichen Forschung : Grundidee, Methodik, Anwendungen

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Persistent link: https://www.econbiz.de/10003416849

Individual-level loss aversion in riskless and risky choices

Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007

Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...