We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and...

Durch die Zunahme an zur Verfügung stehenden Kanälen und Arten, um diese in Anspruch zu nehmen, haben Kunden heute eine beispiellose Zahl an Interaktionsmöglichkeiten, wenn sie sich über Produkte und Dienstleistungen informieren, diese kaufen und nutzen. Indem Kunden die Diversität der...

1 An Introduction to Quality, Satisfaction, and Retention-Implications for the Automotive Industry -- 2 Linking Satisfaction to Design-A Key to Success for Volvo -- 3 Improved Customer Satisfaction Is Volvo Priority -- 4 Design of Lines as a Product-Policy Variant to Retain Customers in the...

Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...

Differentiated product models are predicated on the belief that a product's utility can be derived from the summation of utilities for its individual attributes. In one framed field experiment and two natural field experiments, we test this assumption by experimentally manipulating the order of...