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When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian; Haeubl, Gerald; Herrmann, Andreas; … - 2013
' feedback on initial product configurations affects consumers' ultimate product designs and their satisfaction with these self …-designs, lower satisfaction with self-designed products, lower product usage frequency, and lower monetary product valuations. We … provide evidence that the negative influence of feedback on consumers' satisfaction with self-designed products is mediated by …
Persistent link: https://www.econbiz.de/10014039394
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas; Algesheimer, René; Landwehr, Jan … - In: Management von Kundenbeziehungen : Perspektiven - …, (pp. 469-484). 2010
Persistent link: https://www.econbiz.de/10003934484
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How to succeed in the digital age : strategies from 17 top managers
Stadler, Rupert (contributor); Brenner, Walter (contributor) - 2014
Persistent link: https://www.econbiz.de/10010340918
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Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
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"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten
Polak, Benjamin; Herrmann, Andreas; Heitmann, Mark; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 7, pp. 783-803
Persistent link: https://www.econbiz.de/10003900808
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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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Determinanten der Preistoleranz von Nachfragern
Herrmann, Andreas; Huber, Frank; Wricke, Martin - In: Die Unternehmung : Swiss journal of business research … 57 (2003) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10001751781