While sustainability issues increasingly gain importance for new product design, they also further complicate the NPD process. In many cases it is hard to exactly measure the socio-environmental impact of new products, and sustainability targets may conflict with other ones. Innovators can aim...

While sustainability issues increasingly gain importance for new product design, they also further complicate the NPD process. In many cases it is hard to exactly measure the socio-environmental impact of new products, and sustainability targets may conflict with other ones. Innovators can aim...