This research examines how the importance of a consumer decision influences attitude-decision consistency and choice in decision contexts that contain versus do not contain specified alternatives. Results demonstrate that decision importance moderates attitude-decision consistency when...

This article explores how consumers' self-regulation affects the likelihood of purchase of new and really new products. A mall-intercept field study shows that consumers with a chronic disposition to be promotion focused own more new high-technology goods and newly launched repeat-purchase items...

Data from 1081 adults surveyed by the FDA were analyzed to explore consumers’ attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers’ reactions to...