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The loss of loss aversion : paying attention to reference points
Higgins, E. Tory; Liberman, Nira - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 523-532
Persistent link: https://www.econbiz.de/10011917329
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The persuasive power of regulatory fit
Lee, Angela Y.; Higgins, E. Tory - In: Social psychology of consumer behavior, (pp. 319-333). 2009
Persistent link: https://www.econbiz.de/10003812978
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Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory; Scholer, Abigail A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
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Exploring the complexities of value creation : the role of engagement strenght
Scholer, Abigail A.; Higgins, E. Tory - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10003860489
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Testing competing models of loss aversion : an adversarial collaboration
Bateman, Ian; Kahneman, Daniel; Munro, Alistair; … - In: Journal of public economics 89 (2005) 8, pp. 1561-1580
Persistent link: https://www.econbiz.de/10002959782