Hilbert, Andreas; Schönbrunn, Karoline; Schmode, Sophie - In: management revue. Socio-economic Studies 18 (2007) 2, pp. 204-219
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...
