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choice architecture
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product customization
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Hildebrand, Christian
Herrmann, Andreas
503
Huber, Frank
156
Heitmann, Mark
63
Diehl, Kristin
46
Tomczak, Torsten
39
Bauer, Hans H.
33
Holland, Christopher P.
29
Landwehr, Jan R.
26
Wricke, Martin
24
Johnson, Eric J.
22
Gustafsson, Anders
20
Wentzel, Daniel
18
Landwehr, Jan Rüdiger
17
Esch, Franz-Rudolf
14
Gächter, Simon
14
Braunstein, Christine
13
Johnson, Michael D.
13
Zauberman, Gal
13
Herrmann, A.
11
Algesheimer, René
10
Sattler, Henrik
10
Schaffner, Dorothea
10
Stadler, Rupert
10
Gaechter, Simon
9
Seilheimer, Christian
9
Homburg, Christian
8
Häubl, Gerald
8
Kressmann, Frank
8
Sprott, David E.
8
Albers, Sönke
7
Bellis, Emanuel de
7
Hofstetter, Reto
7
Levav, Jonathan
7
Riesenbeck, Hajo
7
Vetter, Ingrid
7
Barasch, Alixandra
6
Brandenberg, Andreas
6
Henkel, Sven
6
Kernstock, Joachim
6
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Journal of marketing research
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
2
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
3
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
4
Product customization via starting solutions
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10010471024
Saved in:
5
Conformity and the crowd
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 23
Persistent link: https://www.econbiz.de/10009776977
Saved in:
6
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
7
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
8
Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products
Walter, Maik
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 509-526
Persistent link: https://www.econbiz.de/10012214318
Saved in:
9
When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
; …
- In:
Information systems research : ISR ; an information …
24
(
2013
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10010087845
Saved in:
10
When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian
;
Haeubl, Gerald
;
Herrmann, Andreas
; …
-
2013
Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...
Persistent link: https://www.econbiz.de/10014039394
Saved in:
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