Similar Search Results

Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320

Persistent link: https://www.econbiz.de/10011312173

Option framing and product feature recommendations : product configuration and choice

Herrmann, Andreas; Hildebrand, Christian; Sprott, David E. - In: Psychology & marketing 30 (2013) 12, pp. 1053-1061

Persistent link: https://www.econbiz.de/10010232501

Die Crowd macht gleich

Herrmann, Andreas; Hildebrand, Christian; Häubl, Gerald; … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 6-9

Persistent link: https://www.econbiz.de/10009783425

Product customization via starting solutions

Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas - In: Journal of marketing research : JMR 51 (2014) 6, pp. 707-725

Persistent link: https://www.econbiz.de/10010471024

Conformity and the crowd

Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas; … - In: Harvard business review : HBR 91 (2013) 7/8, pp. 23

Persistent link: https://www.econbiz.de/10009776977

Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products

Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 319-349

Persistent link: https://www.econbiz.de/10011885338

Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065

Persistent link: https://www.econbiz.de/10012177831

Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products

Walter, Maik; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of marketing research 57 (2020) 3, pp. 509-526

Persistent link: https://www.econbiz.de/10012214318

When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas; … - In: Information systems research : ISR ; an information … 24 (2013) 1, pp. 14-29

Persistent link: https://www.econbiz.de/10010087845

When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

Hildebrand, Christian; Haeubl, Gerald; Herrmann, Andreas; … - 2013

Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...

Persistent link: https://www.econbiz.de/10014039394