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Advertiser Expectations of Agency Creative Product
Hill, Railton; Johnson, Lester - In: Services marketing quarterly 25 (2004) 4, pp. 53-70
Persistent link: https://www.econbiz.de/10007027353
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When Creativity is a Must: Professional 'Applied Creative' Services
Hill, Railton; Johnson, Lester W. - In: Creativity and innovation management 12 (2003) 4, pp. 221-229
Persistent link: https://www.econbiz.de/10007231435
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Understanding creative service: A qualitative study of the advertising problem delineation, communication and response (APDCR) process
Hill, Railton; Johnson, Lester W. - In: International journal of advertising : the quarterly … 23 (2004) 3, pp. 285-308
Persistent link: https://www.econbiz.de/10008128454
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Advertising creativity
Hill, Railton; Johnson, Lester W.; Pryor, Kevin; Helmi … - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 1, pp. 9-21
Purpose – The study aims to extend knowledge of practitioner beliefs amongst advertising agency creatives across three countries – Australia, New Zealand and Malaysia – regarding factors that impact advertising creative excellence in the advertising agency. The study also seeks to address...
Persistent link: https://www.econbiz.de/10014674607