1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Data Analytics --Chapter 5 Digital Transformation in Real Estate Marketing: A Review --Chapter 6 Drivers of Bank … of Big Data on Mobile Marketing (Big Data and Mobile Marketing) --Chapter 9 Implications of Big Data in Execution of … Social CRM Techniques: Cases from Developed and Emerging Economies --Chapter 10 Leveraging Big Data for Digital Marketing …