Big data : a road map for successful digital marketing

Frontmatter --Contents --Preface --Chapter 1 AIC Algorithm for Employee Motivation --Chapter 2 Big Data Analytics in Predicting Consumer --Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia --Chapter 4 Customer Vision with Big Data Analytics --Chapter 5 Digital Transformation in Real Estate Marketing: A Review --Chapter 6 Drivers of Bank Penetration: A Bankers' Perspective --Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics --Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) --Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies --Chapter 10 Leveraging Big Data for Digital Marketing --Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment --Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility --Chapter 13 Role of Big Data in Growth of Digital Marketing --Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry --Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century --Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies --Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature --List of Figures --List of Tables --List of Contributors --About the Editors --Index.