Big data : a road map for successful digital marketing
edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma
| Year of publication: |
[2022]
|
|---|---|
| Other Persons: | Amandeep Singh (ed.) ; Bansal, Rohit (ed.) ; Sharma, Sandhir (ed.) |
| Institutions: | Walter de Gruyter GmbH & Co. KG (publisher) |
| Publisher: |
Berlin : De Gruyter |
| Subject: | Marketing | Digitalisierung | Digitization | Big Data | Big data | Online-Marketing |
| Description of contents: | Table of Contents [d-nb.info] ; Description [degruyter.com] |
Online Resource
| Extent: | X, 244 Seiten Illustrationen 24 cm x 17 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-3-11-073841-4 ; 3-11-073841-4 ; 978-3-11-073378-5 ; 978-3-11-073371-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013334706