Introduction to Healthcare Service Marketing Management: Building Customer-Driven Health Organisations /Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato --The Societal and Healthcare Context /Lydia Aziato, Lillian Akorfa Ohene, Charles Ampong Adjei --Strategic Planning and...

"Customer Service Essentials: Lessons for Africa and Beyond is written with the understanding that successful organizations build a base of loyal customers who provide repeat business and positively influence potential customers. Building positive relationships with loyal customers requires...

Part I: Introduction -- Chapter 1: Introduction -- Part II: Entrepreneurial Intentions and Customer Management Issues -- Chapter 2: Dynamics of Final Year Students’ Entrepreneurial Inclination: Does Understanding of Entrepreneurship Matter? -- Chapter 3: Understanding Customer Service for...