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Preismanagement
49
Pricing strategy
49
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13
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13
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Hinterhuber, Andreas
Říha, Ladislav
81
Okáli, Ivan
63
Šujan, Ivan
63
Simon, Hermann
62
Šik, Ota
62
Hrnčíř, Miroslav
56
Toms, Miroslav
55
Bergemann, Dirk
54
Levy, Daniel C.
52
Diller, Hermann
50
Mervart, Josef
50
Komárek, Valtr
47
Csikós-Nagy, Béla
46
Dyba, Karel
46
Kosta, Jiří
46
Janáček, Kamil
45
Pauhofová, Iveta
45
Klaus, Václav
44
Urban, Rudolf
42
Gabrielová, Herta
40
Kárász, Pavol
39
Morvay, Karol
39
Šikula, Milan
39
Klusoň, Václav
38
Liozu, Stephan
38
Kouba, Karel
36
Oschlies, Wolf
36
Altmann, Franz-Lothar
35
Kwapil, Claudia
35
Spann, Martin
35
Álvarez, Luis J.
35
Baláž, Vladimír
34
Hába, Zdeněk
34
Janssen, Maarten C. W.
34
Nykryn, Jaroslav
34
Snir, Avichai
34
Gorodnichenko, Yuriy
33
Jeníček, Vladimír
33
Krč, Rudolf
33
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Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation in pricing : contemporary theories and best practices
4
Business horizons
3
Journal of business research : JBR
3
Journal of business strategy
2
Creating and managing superior customer value
1
First International Conference on Engaged Management Scholarship, 2011
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Management decision : MD
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The ROI of pricing : measuring the impact and making the business case
1
The journal of business strategy
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ECONIS (ZBW)
49
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1
Customer value-based pricing strategies : why companies resist
Hinterhuber, Andreas
- In:
Journal of business strategy
29
(
2008
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10003756444
Saved in:
2
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
3
Pricing strategies for multinational companies in China
Hinterhuber, Andreas
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003578548
Saved in:
4
Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
Saved in:
5
Industrial product pricing : a value-based approach
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Journal of business strategy
33
(
2012
)
4
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009576298
Saved in:
6
The six pricing myths that kill profits
Hinterhuber, Andreas
- In:
Business horizons
59
(
2016
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011422841
Saved in:
7
Pricing and the sales force
Hinterhuber, Andreas
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011346549
Saved in:
8
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
9
Violations of rational choice principles in pricing decision
Hinterhuber, Andreas
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 65-74
Persistent link: https://www.econbiz.de/10011313573
Saved in:
10
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
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