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Preismanagement
49
Pricing strategy
49
B-to-B-Marketing
13
Business-to-business marketing
13
Pricing
13
Firm performance
9
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9
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Preispolitik
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English
49
Author
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Hinterhuber, Andreas
Simon, Hermann
62
Bergemann, Dirk
54
Levy, Daniel C.
52
Diller, Hermann
50
Csikós-Nagy, Béla
46
Liozu, Stephan
38
Kwapil, Claudia
35
Spann, Martin
35
Álvarez, Luis J.
35
Janssen, Maarten C. W.
34
Snir, Avichai
34
Gorodnichenko, Yuriy
33
Chen, Haipeng
32
Chen, Ying-Ju
32
Monroe, Kent B.
32
Chen, Jing
31
Fabiani, Silvia
31
Hernando, Ignacio
31
Martins, Fernando
31
Simchi-Levi, David
31
Skiera, Bernd
31
Zaccour, Georges
31
Armstrong, Mark
30
Bareau, Paul
30
Capie, Forrest
30
Courty, Pascal
30
Feenstra, Robert C.
30
Gautier, Erwan
29
Sabbatini, Roberto
29
Schlosser, Rainer
29
Itskhoki, Oleg
28
Lippi, Francesco
28
Peitz, Martin
28
Bagwell, Kyle
27
Hunold, Matthias
27
Nilsen, Øivind Anti
27
Roth, Stefan
26
Hoeberichts, Marco
25
Kryvtsov, Oleksiy
25
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Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation in pricing : contemporary theories and best practices
4
Business horizons
3
Journal of business research : JBR
3
Journal of business strategy
2
Creating and managing superior customer value
1
First International Conference on Engaged Management Scholarship, 2011
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Management decision : MD
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The ROI of pricing : measuring the impact and making the business case
1
The journal of business strategy
1
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ECONIS (ZBW)
49
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1
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49
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1
Customer value-based pricing strategies : why companies resist
Hinterhuber, Andreas
- In:
Journal of business strategy
29
(
2008
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10003756444
Saved in:
2
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
3
Pricing strategies for multinational companies in China
Hinterhuber, Andreas
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003578548
Saved in:
4
Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
Saved in:
5
Industrial product pricing : a value-based approach
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Journal of business strategy
33
(
2012
)
4
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009576298
Saved in:
6
The six pricing myths that kill profits
Hinterhuber, Andreas
- In:
Business horizons
59
(
2016
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011422841
Saved in:
7
Pricing and the sales force
Hinterhuber, Andreas
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011346549
Saved in:
8
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
9
Violations of rational choice principles in pricing decision
Hinterhuber, Andreas
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 65-74
Persistent link: https://www.econbiz.de/10011313573
Saved in:
10
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
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