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~person:"Hinterhuber, Andreas"
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Pricing strategy
51
Preismanagement
49
Pricing
15
B-to-B-Marketing
13
Business-to-business marketing
13
Firm performance
9
USA
9
United States
9
Unternehmenserfolg
9
Führungskräfte
6
Managers
6
Betriebliche Wertschöpfung
5
Customer value
5
Innovation
5
Kundenwert
5
Lieferantenmanagement
5
Supplier relationship management
5
Theorie
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Theory
5
Value creation
5
Value-based pricing
5
Competitive advantage
4
Industrie
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Manufacturing industries
4
New product development
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Produktentwicklung
4
Selling
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Strategic management
4
Strategisches Management
4
Verkauf
4
Wettbewerbsvorteil
4
Befragung
3
Implementation
3
Interview
3
Performance
3
Preispolitik
3
Profitability
3
Rentabilität
3
Revenue management
3
Revenue-Management
3
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Article
39
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29
Aufsatz in Zeitschrift
29
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8
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research-article
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English
51
Author
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Hinterhuber, Andreas
Bergemann, Dirk
54
Simon, Hermann
54
Levy, Daniel C.
53
Siegfried, John J.
52
Taylor, Timothy G.
48
Colander, David C.
45
Diller, Hermann
44
Kwapil, Claudia
40
Liozu, Stephan
40
Martins, Fernando
37
Snir, Avichai
37
Álvarez, Luis J.
37
Fabiani, Silvia
35
Hernando, Ignacio
35
Janssen, Maarten C. W.
35
Sabbatini, Roberto
35
Spann, Martin
35
Becker, William E.
33
Gorodnichenko, Yuriy
33
Usman, Osly
33
Chen, Haipeng
32
Chen, Ying-Ju
32
Gautier, Erwan
32
Skiera, Bernd
32
Chen, Jing
31
Peitz, Martin
31
Simchi-Levi, David
31
Zaccour, Georges
31
Courty, Pascal
30
Feenstra, Robert C.
30
Itskhoki, Oleg
30
Stahl, Harald
30
Walstad, William B.
30
Armstrong, Mark
29
Monroe, Kent B.
29
Schlosser, Rainer
29
Tower, Edward
29
Lippi, Francesco
28
Bagwell, Kyle
27
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Published in...
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Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation in pricing : contemporary theories and best practices
4
Business horizons
3
Journal of business research : JBR
3
Journal of business strategy
2
Management Decision
2
Creating and managing superior customer value
1
First International Conference on Engaged Management Scholarship, 2011
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
1
Management decision : MD
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The ROI of pricing : measuring the impact and making the business case
1
The journal of business strategy
1
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Source
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ECONIS (ZBW)
49
Other ZBW resources
2
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1
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1
Customer value-based pricing strategies : why companies resist
Hinterhuber, Andreas
- In:
Journal of business strategy
29
(
2008
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10003756444
Saved in:
2
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
3
Pricing strategies for multinational companies in China
Hinterhuber, Andreas
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 255-269)
.
2007
Persistent link: https://www.econbiz.de/10003578548
Saved in:
4
Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
Saved in:
5
Industrial product pricing : a value-based approach
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Journal of business strategy
33
(
2012
)
4
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009576298
Saved in:
6
The six pricing myths that kill profits
Hinterhuber, Andreas
- In:
Business horizons
59
(
2016
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011422841
Saved in:
7
Pricing and the sales force
Hinterhuber, Andreas
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011346549
Saved in:
8
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
9
Violations of rational choice principles in pricing decision
Hinterhuber, Andreas
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 65-74
Persistent link: https://www.econbiz.de/10011313573
Saved in:
10
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
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