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Heimbach, Irina; Kostyra, Daniel; Hinz, Oliver - In: Business & Information Systems Engineering 57 (2015) 2, pp. 129-133

Persistent link: https://www.econbiz.de/10011241568

Marketing automation

Heimbach, Irina; Kostyra, Daniel; Hinz, Oliver - In: Business & information systems engineering : BISE ; the … 57 (2015) 2, pp. 129-133

Persistent link: https://www.econbiz.de/10011484262

Decision Support in Social Media and Cloud Computing

Gottschlich, Jörg - 2016

Persistent link: https://www.econbiz.de/10011579157

The value of user's Facebook profile data for product recommendation generation

Heimbach, Irina; Gottschlich, Jörg; Hinz, Oliver - In: Electronic markets : the international journal on … 25 (2015) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10011301867

Der Einfluss von Such- und Empfehlungssystemen auf den Absatz im Electronic Commerce

Hinz, Oliver; Eckert, Jochen - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 52 (2010) 2, pp. 65-77

Persistent link: https://www.econbiz.de/10003956298

How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Li, Xitong; Grahl, Jörn; Hinz, Oliver - 2022

How do recommender systems induce consumers to buy? Extant research neglects to examine the causal paths through which the use of recommender systems leads to consumer purchases. In this study, we conduct a randomized controlled field experiment on the website of an online book retailer and...

Persistent link: https://www.econbiz.de/10014243242

How do recommender systems lead to consumer purchases? : a causal mediation analysis of a field experiment

Li, Xitong; Grahl, Jörn; Hinz, Oliver - In: Information systems research : ISR 33 (2022) 2, pp. 620-637

Persistent link: https://www.econbiz.de/10013363086