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~person:"Hirose, Morikazu"
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Japan
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Hirose, Morikazu
Okazaki, Shintaro
116
Campo, Sara
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Mueller, Barbara
15
Navarro, Angeles
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Rubio Benito, Natalia
8
Alvarez, Maria D.
7
Diehl, Sandra
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Li, Hairong
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Yagüe Guillén, María Jésus
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Taylor, Charles Robert
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International journal of advertising : the quarterly review of marketing communications
3
Tourism management : research, policies, practice
3
Electronic markets : the international journal on networked business
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Breaking new ground in theory and practice
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OLC EcoSci
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ECONIS (ZBW)
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1
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
2
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
Saved in:
3
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
4
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
5
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
Saved in:
6
Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
Saved in:
7
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009976412
Saved in:
8
Mobile advertising avoidance: exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010032904
Saved in:
9
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: A quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10008212354
Saved in:
10
Does gender affect media choice in travel information search? On the use of mobile Internet
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 794-804
Persistent link: https://www.econbiz.de/10008303223
Saved in:
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