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~person:"Hollebeek, Linda D."
~person:"Kaushik, Arun Kumar"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Brand image
Dienstleistungsqualität
Beziehungsmarketing
58
Relationship marketing
58
Consumer behaviour
37
Konsumentenverhalten
37
Customer integration
28
Kundenintegration
28
Brand management
22
Markenführung
22
Markenimage
16
Customer engagement
13
Service quality
11
Social Web
11
Social web
11
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10
Internet marketing
10
Kundenzufriedenheit
10
Online-Marketing
10
Tourism marketing
6
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Markenartikel
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customer engagement
5
Destination management
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3
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3
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26
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English
27
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Hollebeek, Linda D.
Kaushik, Arun Kumar
Han, Heesup
27
Bruhn, Manfred
23
Gil Saura, Irene
23
Prentice, Catherine
23
Loureiro, Sandra Maria Correia
20
Mattila, Anna S.
18
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Balaji, M. S.
12
Gong, Taeshik
12
Johnson, Lester W.
12
Kumar, Vikas
12
Quach, Sara
12
Rahman, Zillur
12
Gustafsson, Anders
11
Khan, Imran
11
King, Ceridwyn
11
Rather, Raouf Ahmad
11
Sarkar, Abhigyan
11
Usman, Osly
11
Šerić, Maja
11
Chahal, Hardeep
10
Qu, Hailin
10
Roy, Sanjit
10
Bang, Nguyen
9
Bilgihan, Anil
9
Fetscherin, Marc
9
Park, Jungkun
9
Prybutok, Victor R.
9
So, Kevin Kam Fung
9
Thaichon, Paramaporn
9
Wong, IpKin Anthony
9
Woratschek, Herbert
9
Bauer, Hans H.
8
Casidy, Riza
8
Edvardsson, Bo
8
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
The journal of services marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
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Marketing intelligence & planning
1
Organizations and markets in emerging economies
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ECONIS (ZBW)
27
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1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
3
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
4
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
5
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
6
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
7
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
8
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
9
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
10
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
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