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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.; Kilgour, Mark; Hollebeek, Linda D. - In: Harnessing the power of social media and web analytics, (pp. 29-52). 2014
Persistent link: https://www.econbiz.de/10010340875
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
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When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
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Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Marketing intelligence & planning 35 (2017) 4, pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.; Juric, Biljana; Tang, Wenyan - In: The journal of services marketing 31 (2017) 3, pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974