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Hollebeek, Linda D.
Srivastava, Rajendra K.
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From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
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2
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
3
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
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