Similar Search Results

Böckenholt, Ingo - In: Journal of business economics : JBE 60 (1990) 11, pp. 1159-1181

Persistent link: https://www.econbiz.de/10001094440

Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568

Persistent link: https://www.econbiz.de/10012107233

Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131

Persistent link: https://www.econbiz.de/10011404034

Homburg, Christian; Schäfer, Heiko - In: Erfolgsfaktor Marke : neue Strategien des Markenmanagements, (pp. 157-173). 2001

Persistent link: https://www.econbiz.de/10001572308

Homburg, Christian; Schmitt, Jens - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 9, pp. 6-9

Persistent link: https://www.econbiz.de/10008648312

Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10010256716

Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010

Persistent link: https://www.econbiz.de/10008938931

Homburg, Christian - In: Auf welchen Wegen mit Marken wachsen? : Markendialog …, (pp. 137-152). 2007

Persistent link: https://www.econbiz.de/10003640897

Wieseke, Jan; Homburg, Christian; Lee, Nick - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 278-291

Persistent link: https://www.econbiz.de/10003725661

Richter, Markus - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003414519