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Relationship characteristics as moderators of the satisfaction loyalty link : findings in a business-to-business context
Homburg, Christian; Giering, Annette; Menon, Ajay - 1999
Persistent link: https://www.econbiz.de/10004709871
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Governance mechanisms in transnational business relationships
Homburg, Christian; Kiedaisch, Ingo; Cannon, Joseph P. - 1997
Persistent link: https://www.econbiz.de/10004802045
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Opposites attract, but similarity works : a study of interorganizational similarity in marketing channels
Homburg, Christian; Faßnacht, Martin; Schneider, Janna - 2002
Persistent link: https://www.econbiz.de/10004802572
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Die Qualität internationaler Geschäftsbeziehungen
Homburg, Christian; Kiedasch, Ingo - 1998
Persistent link: https://www.econbiz.de/10004817987
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Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing
Homburg, Christian - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 237-264). 1998
Persistent link: https://www.econbiz.de/10001299878
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10002512381
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Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 313-340). 1995
Persistent link: https://www.econbiz.de/10001291069
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Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10008664542