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Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - In: Journal of marketing 73 (2009) 2, pp. 38-54

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Schwemmle, Martin - 2016

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Homburg, Christian - 1994

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Homburg, Christian; Giering, Annette; Hentschel, Frederike - In: Die Betriebswirtschaft : DBW 59 (1999) 2, pp. 174-195

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Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77

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