In competitive industries, intensive and repeated innovation is a recognized necessity (Wheelwright and Clark, 1992; Le … Masson et al., 2010). Literature on innovation (Utterback, 1994; Henderson & Clark, 1990) distinguishes Dominant Design … revisions (radical innovations) from local improvements (incremental innovations). Regarding the innovation process management …

. Although the dual need for original solutions and cost reductions has been identified, a lack of innovation has been pointed … innovations. We also show that a low cost perspective can bring benefits to the sector as a powerful innovation driver. …