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Hooley, G.J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Competitive Positioning. The Key to Market Success
Frambach, R.T.
;
Hooley, G.J.
;
Saunders, J.
- In:
International journal of research in marketing : IJRM ; …
14
(
1997
)
1
,
pp. 92-94
Persistent link: https://www.econbiz.de/10006206553
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