//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Howard, John A."
~person:"Quelch, John A."
~subject:"Markenführung"
~subject:"Marktforschung"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marktforschung
Consumer behaviour
3
Konsumentenverhalten
3
Market research
2
Absatzforschung
1
Fallstudie
1
Gesundheit
1
Gesundheitsmarkt
1
Gesundheitspolitik
1
Gesundheitsrisiko
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health
1
Health care
1
Health care market
1
Health care system
1
Health policy
1
Health risk
1
Methodenlehre
1
Product safety
1
Produktsicherheit
1
USA
1
United States
1
Verbraucher
1
Wissenschaftliches Verhalten
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Textbook
Lehrbuch
2
Aufsatz im Buch
1
Book section
1
Glossar enthalten
1
Glossary included
1
Language
All
English
2
Author
All
Howard, John A.
Quelch, John A.
Hawkins, Del I.
5
Mothersbaugh, David L.
4
Assael, Henry
2
Belk, Russell W.
2
Best, Roger J.
2
Ferrell, Odies C.
2
Fischer, Eileen
2
Kapferer, Jean-Noël
2
Kozinets, Robert V.
2
Miller, Adan
2
Pride, William M.
2
Tropp, Jörg
2
Balderjahn, Ingo
1
Baumgarth, Carsten
1
Bergiel, Blaise
1
Berndt, Ralph
1
Bjerre, Mogens
1
Coney, Kenneth A.
1
DeBruicker, F. S.
1
Elliott, Richard
1
Gröppel-Klein, Andrea
1
Heding, Tilde
1
Kassarjian, Harold H.
1
Keller, Kevin Lane
1
Knudtzen, Charlotte F.
1
Koch, Eric C.
1
Kroeber-Riel, Werner
1
Lalaounis, Sotiris T.
1
Moore, Karl
1
Mothersbaugh, Linda L.
1
Mowen, John C.
1
Müller-Hagedorn, Lothar
1
Neumann, Peter
1
Pareek, Niketh
1
Pepels, Werner
1
Percy, Larry
1
Pervan, Simon
1
Redler, Jörn
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
2
Cases in consumer behavior
DeBruicker, F. S.
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013475065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->