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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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[Besprechung von:] Haines, George H. jr: Consmer behavior. Learning models of purchasing. London, New York 1969. Howard, John A. and Jagdish N. Sheth: The theory of buyer behavior....
Wilson, Robert R.; Sporleder, Thomas L. - In: Journal of economic literature 9 (1971) 4, pp. 1210-1212
Persistent link: https://www.econbiz.de/10002996840
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A theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - In: Rivista internazionale di scienze economiche e … 15 (1968) 6, pp. 589-618
Persistent link: https://www.econbiz.de/10002975827
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A theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - In: Perspectives in consumer behavior, (pp. 467-487). 1968
Persistent link: https://www.econbiz.de/10002975840