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Consumer behaviour
2
Konsumentenverhalten
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21.09.1984
1
Absatzpsychologie
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Affekt
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Hoyer, Wayne D.
Peterson, Robert A.
140
Chin, Wynne W.
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The role of affect in consumer behavior : emerging theories and applications
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ECONIS (ZBW)
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
2
Reflections on the role of affect in consumer behavior
Peterson, Robert A.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 141-159)
.
1986
Persistent link: https://www.econbiz.de/10001262644
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