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~person:"Hruschka, Harald"
~subject:"Theorie"
~subject:"Werbung"
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Theorie
Werbung
Consumer behaviour
31
Konsumentenverhalten
31
Theory
27
Markenartikel
18
Market research
16
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16
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14
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10
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Hruschka, Harald
Anderson, Simon P.
29
Gierl, Heribert
29
Huber, Frank
28
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
24
Kerschbamer, Rudolf
23
Peitz, Martin
23
Inderst, Roman
22
Sattler, Henrik
22
Bauer, Hans H.
21
Septianto, Felix
20
Sheth, Jagdish N.
20
Sutter, Matthias
20
Fishman, Arthur
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Chen, Yongmin
16
Dellaert, Benedict G. C.
16
Greenwood, Jeremy
16
Armstrong, Mark
15
Gröppel-Klein, Andrea
15
Herrmann, Andreas
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Belk, Russell W.
14
Boztuğ, Yasemin
14
Dahlén, Micael
14
Grunert, Klaus G.
14
Helm, Roland
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business economics : JBE
2
OR spectrum : quantitative approaches in management
2
Review of managerial science : RMS
2
Review of marketing science
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Journal of forecasting
1
Marketing : journal of research and management
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
27
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1
Nonlinear effects in
brand
choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion
;
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbach business review : sbr
59
(
2007
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10003486298
Saved in:
2
Neural net extensions of stochastic
brand
choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
3
A heterogeneous flexible multinomial probit model of
brand
choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
Saved in:
4
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
5
,
pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
Saved in:
5
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze
brand
choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
6
Analyzing purchase incidence and
brand
choice by hazard models
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10000943582
Saved in:
7
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
8
A flexible
brand
choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
9
Nonlinear Effects in
Brand
Choice Models : Comparing Heterogeneous Latent Class to Homogeneous Nonlinear Models
Schindler, Marion
-
2007
criterion we use the geometric mean of choice probabilities across all purchases for the
brand
actually chosen. We measure the …
Persistent link: https://www.econbiz.de/10012776375
Saved in:
10
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze
brand
choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
Saved in:
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