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~person:"Hruschka, Harald"
~subject:"Theorie"
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Theorie
Consumer behaviour
31
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31
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27
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Hruschka, Harald
Anderson, Simon P.
28
Huber, Frank
25
Kerschbamer, Rudolf
23
Inderst, Roman
22
Peitz, Martin
22
Sattler, Henrik
22
Bauer, Hans H.
21
Mullainathan, Sendhil
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Sheth, Jagdish N.
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Sutter, Matthias
20
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19
Janssen, Maarten C. W.
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Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Armstrong, Mark
15
Gierl, Heribert
15
Herrmann, Andreas
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Chen, Yongmin
14
Helm, Roland
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
Shy, Oz
14
Sommer, Martin
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Chiappori, Pierre-André
13
Decker, Reinhold
13
Esch, Franz-Rudolf
13
Gröppel-Klein, Andrea
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
9
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4
Journal of business economics : JBE
2
OR spectrum : quantitative approaches in management
2
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2
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2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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1
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1
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ECONIS (ZBW)
27
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1
Nonlinear effects in
brand
choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Schindler, Marion
;
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbach business review : sbr
59
(
2007
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10003486298
Saved in:
2
Neural net extensions of stochastic
brand
choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
3
A heterogeneous flexible multinomial probit model of
brand
choice
Hruschka, Harald
-
2005
Persistent link: https://www.econbiz.de/10003267010
Saved in:
4
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
5
,
pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
Saved in:
5
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze
brand
choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
6
Analyzing purchase incidence and
brand
choice by hazard models
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10000943582
Saved in:
7
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
8
A flexible
brand
choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
9
Nonlinear Effects in
Brand
Choice Models : Comparing Heterogeneous Latent Class to Homogeneous Nonlinear Models
Schindler, Marion
-
2007
criterion we use the geometric mean of choice probabilities across all purchases for the
brand
actually chosen. We measure the …
Persistent link: https://www.econbiz.de/10012776375
Saved in:
10
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze
brand
choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
Saved in:
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