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Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - In: Marketing : journal of research and management 2 (2006) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
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Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - 2003
Persistent link: https://www.econbiz.de/10001805813
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Nonprofit-Marketing
Hasitschka, Werner; Hruschka, Harald - 1982
Persistent link: https://www.econbiz.de/10000076033
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Handels-Marketing
Hasitschka, Werner (ed.); Bratschitsch, Rudolf (contributor) - 1984
Persistent link: https://www.econbiz.de/10000085634
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Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald - 1992
Persistent link: https://www.econbiz.de/10000873622
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Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald - In: Quantitative marketing and marketing management : …, (pp. 103-121). 2012
Persistent link: https://www.econbiz.de/10009621125
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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 267-273
Persistent link: https://www.econbiz.de/10010438083
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Der Zusammenhang zwischen paarweisen Verbundbeziehungen und Kauftakt- bzw. Käufersstrukturmerkmalen
Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 37 (1985) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10002979396