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Steiner, Winfried J. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 70 (2018) 4, pp. 427-430

Persistent link: https://www.econbiz.de/10011953547

Produktliniengestaltung mit genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 7, pp. 575-601

Persistent link: https://www.econbiz.de/10001710097

Heuristiken in der Produktpolitik

Steiner, Winfried J.; Hruschka, Harald - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 163-181). 2005

Persistent link: https://www.econbiz.de/10002969643

"Advanced data analysis techniques with marketing applications" : editorial

Paetz, Friederike; Steiner, Winfried J.; Hruschka, Harald - In: Journal of business economics : JBE 92 (2022) 4, pp. 557–561

Persistent link: https://www.econbiz.de/10013438850

Special issue: advanced data analysis techniques with marketing applications

Paetz, Friederike (ed.); Steiner, Winfried J. (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013438860

A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Steiner, Winfried; Hruschka, Harald - Berkeley Electronic Press - 2002

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Persistent link: https://www.econbiz.de/10005459022