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Research frontiers on the international marketing strategies of Chinese brands

Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017

Persistent link: https://www.econbiz.de/10011433932

Characteristics and formation mechanism of born-global firms

Hu, Zuohao; Chen, Xi - In: Research frontiers on the international marketing …, (pp. 52-63). 2017

Persistent link: https://www.econbiz.de/10011529668

Price leadership or branding strategy for Chinese firms

Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 64-76). 2017

Persistent link: https://www.econbiz.de/10011529679

Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms

Hu, Zuohao; Yi, Fan; Han, Shunping; Chen, Xi - In: Research frontiers on the international marketing …, (pp. 98-109). 2017

Persistent link: https://www.econbiz.de/10011529694

The effect of overseas channel control on export performance

Hu, Zuohao; Chen, Xi; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 110-120). 2017

Persistent link: https://www.econbiz.de/10011529708

Characteristics and driving forces of China's born-global firms : a multi-case study

Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 121-143). 2017

Persistent link: https://www.econbiz.de/10011529720

Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector

Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese management studies : CMS 5 (2011) 3, pp. 235-255

Persistent link: https://www.econbiz.de/10009315729

Research frontiers on the international marketing strategies of Chinese brands

Chen, Xi (contributor); Hu, Zuohao (contributor); … - 2017

1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang -- 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang -- 3. Two perspectives of international marketing : standardization...

Persistent link: https://www.econbiz.de/10013181513

Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector

Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese management studies : CMS 5 (2011) 3, pp. 235-255

Persistent link: https://www.econbiz.de/10009896808