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Research frontiers on the international marketing strategies of Chinese brands

Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017

Persistent link: https://www.econbiz.de/10011433932

Characteristics and formation mechanism of born-global firms

Hu, Zuohao; Chen, Xi - In: Research frontiers on the international marketing …, (pp. 52-63). 2017

Persistent link: https://www.econbiz.de/10011529668

Price leadership or branding strategy for Chinese firms

Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 64-76). 2017

Persistent link: https://www.econbiz.de/10011529679

Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms

Hu, Zuohao; Yi, Fan; Han, Shunping; Chen, Xi - In: Research frontiers on the international marketing …, (pp. 98-109). 2017

Persistent link: https://www.econbiz.de/10011529694

The effect of overseas channel control on export performance

Hu, Zuohao; Chen, Xi; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 110-120). 2017

Persistent link: https://www.econbiz.de/10011529708

Characteristics and driving forces of China's born-global firms : a multi-case study

Chen, Xi; Hu, Zuohao; Zhao, Ping - In: Research frontiers on the international marketing …, (pp. 121-143). 2017

Persistent link: https://www.econbiz.de/10011529720

Research frontiers on the international marketing strategies of Chinese brands

Chen, Xi (contributor); Hu, Zuohao (contributor); … - 2017

1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang -- 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang -- 3. Two perspectives of international marketing : standardization...

Persistent link: https://www.econbiz.de/10013181513

Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector

Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese management studies : CMS 5 (2011) 3, pp. 235-255

Persistent link: https://www.econbiz.de/10009315729

Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector

Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese management studies : CMS 5 (2011) 3, pp. 235-255

Persistent link: https://www.econbiz.de/10009896808

Typology of the Chinese exporter

Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese Management Studies 5 (2011) 3, pp. 235-255

Purpose – The purpose of this paper is to identify the typology of Chinese indigenous exporters by incorporating proactive‐reactive and long‐ and short‐term export motivations as inputs. This study also seeks to find out whether, when driven with a different strength of four export...

Persistent link: https://www.econbiz.de/10014697515