//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~person:"Orth, Ulrich R."
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
117
Konsumentenverhalten
112
Deutschland
91
Germany
91
Beziehungsmarketing
64
Relationship marketing
62
Brand management
56
Markenführung
54
Theorie
49
Theory
49
Markenimage
48
Brand image
38
Markenpolitik
33
Markenartikel
26
Brand
24
Estimation
24
Schätzung
24
Verbraucherverhalten
21
Werbewirkung
20
Advertising effects
19
Erfolgsfaktor
16
Success factor
14
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing
12
Produktgestaltung
12
Automotive industry
11
Kfz-Industrie
11
Personality psychology
11
Persönlichkeitspsychologie
11
Product design
11
Product management
11
Produktmanagement
11
Strategische Allianz
10
Automotive market
9
Kfz-Markt
9
Preismanagement
9
Pricing strategy
9
Social Web
9
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Case study
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
10
German
5
Author
All
Huber, Frank
Orth, Ulrich R.
Septianto, Felix
30
Han, Heesup
23
Bagozzi, Richard P.
21
Loureiro, Sandra Maria Correia
15
Mattila, Anna S.
14
Kemp, Elyria
13
Phau, Ian
13
Pham, Michel T.
12
Sarkar, Abhigyan
12
Prayag, Girish
11
Williams, Patti
10
Prashar, Sanjeev
9
Antonetti, Paolo
8
Grappi, Silvia
8
Hanks, Lydia
8
Hyun, Sunghyup Sean
8
Jang, Soocheong
8
Junaid, Muhammad
8
Kidwell, Blair
8
Ladhari, Riadh
8
McGraw, A. Peter
8
Meyer, Frederik
8
Miao, Li
8
Yin, Dezhi
8
Zhang, Han
8
Ahn, Jiseon
7
Bui, M̃y
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Hussain, Khalid
7
Häusel, Hans-Georg
7
MacInnis, Deborah J.
7
Pinto, Diego Costa
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Sivakumaran, Bharadhwaj
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Published in...
All
Journal of business research : JBR
2
Psychology & marketing
2
Reihe: Marketing : MAR
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Journal of current issues and research in advertising : JCIRA
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Other ZBW resources
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
5
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
6
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
7
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
8
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Saved in:
9
Aber bitte mit Gefühl : der Einfluss von Emotionen auf die Preisfairness
Huber, Frank
;
Meyer, Frederik
;
Vollhardt, Kai
; …
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
4
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003560560
Saved in:
10
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->