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~person:"Huber, Frank"
~subject:"Advertising"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Advertising
Brand management
Consumer behaviour
51
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51
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26
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26
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16
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16
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German
4
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Huber, Frank
Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
30
Septianto, Felix
28
Ko, Eunju
25
Pelsmacker, Patrick de
25
Han, Heesup
23
Sarkar, Abhigyan
23
Dens, Nathalie
22
Keller, Kevin Lane
22
Bang, Nguyen
21
Hollebeek, Linda D.
21
Japutra, Arnold
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Eisend, Martin
19
Guzman, Francisco
19
Veloutsou, Cleopatra
19
Gierl, Heribert
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Torres, Ivonne M.
16
Dahlén, Micael
15
Fetscherin, Marc
15
Ilicic, Jasmina
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Zúñiga, Miguel Ángel
15
Bagozzi, Richard P.
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Paul, Justin
14
Romaniuk, Jenni
14
Thaichon, Park
14
Quach, Sara
13
Roper, Stuart
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Vrontis, Demetris
13
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
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8
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8
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1
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
2
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
5
"Wenn mich meine Marke enttäuscht" : Wirkung des Markenfehlverhaltens auf die Wiederkaufabsicht
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
; …
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
5
,
pp. 411-430
Persistent link: https://www.econbiz.de/10003552695
Saved in:
6
Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das
Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
Saved in:
7
Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
Saved in:
8
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
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