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Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Hubert, Marco; Hubert, Mirja; Linzmajer, Marc; Riedl, René - In: European Journal of Marketing 52 (2018) 1/2, pp. 118-146

Purpose: The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of...

Persistent link: https://www.econbiz.de/10012068007

Debt out of control : the links between self-control, compulsive buying, and real debts

Achtziger, Anja; Hubert, Marco; Kenning, Peter; Raab, … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 141-149

Persistent link: https://www.econbiz.de/10011506154

The neural underpinnings of performance-based incentives

Strombach, Tina; Hubert, Marco; Kenning, Peter - In: Journal of economic psychology : research in economic … 50 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011506468

Flag up! – Flagship products as important drivers of perceived brand innovativeness

Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163

Persistent link: https://www.econbiz.de/10011622539

Consumer neuroscience : the effect of retail brands on the perception of product packaging

Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10003868578

Self-Service Technologies

Hubert, Marco; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 6, pp. 319-321

Persistent link: https://www.econbiz.de/10003852497

Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers

Riedl, René; Hubert, Marco; Kenning, Peter - In: Management information systems : mis quarterly 34 (2010) 2, pp. 397-428

Persistent link: https://www.econbiz.de/10003982177

Neural correlates of impulsive buying tendencies during perception of product packaging

Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873

Persistent link: https://www.econbiz.de/10010198520

Das aktuelle Stichwort - Self-Service Technologies

Hubert, Marco; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 6, pp. 319-321

Persistent link: https://www.econbiz.de/10008271794

Consumer neuroscience : the effect of retail brands on the perception of product packaging

Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter - In: Marketing Review St. Gallen : die neue … 26 (2009) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10009853993