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~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~subject:"Ansteckungseffekt"
~subject:"Innovation diffusion"
~subject:"Theory"
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Ansteckungseffekt
Innovation diffusion
Theory
Produktentwicklung
32
New product development
30
Innovation
16
Innovation management
15
Innovationsmanagement
15
Social network
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Soziales Netzwerk
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Konsumentenverhalten
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Innovationsdiffusion
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Hultink, Erik J.
Iyengar, Radha
Aghion, Philippe
62
Audretsch, David B.
57
Acemoglu, Daron
49
Antonelli, Cristiano
49
Cantner, Uwe
45
Malerba, Franco
44
Pyka, Andreas
44
Van Reenen, John
43
Lambertini, Luca
42
Stadler, Manfred
40
Akcigit, Ufuk
38
Dosi, Giovanni
38
Hauschildt, Jürgen
35
Hall, Bronwyn H.
33
Feldman, Maryann P.
31
Norbäck, Pehr-Johan
31
Persson, Lars
31
Nijkamp, Peter
30
Brockhoff, Klaus
29
Batabyal, Amitrajeet A.
28
Baumol, William J.
28
Welfens, Paul J. J.
28
Acs, Zoltán J.
27
Stern, Scott
27
Helpman, Elhanan
26
Mukherjee, Arijit
26
Hanusch, Horst
25
Choi, Jay Pil
24
Howitt, Peter
24
Keuschnigg, Christian
24
Coccia, Mario
22
Denicolò, Vincenzo
22
Gemünden, Hans Georg
22
Trajtenberg, Manuel
22
Zweimüller, Josef
22
Dawid, Herbert
21
Metcalfe, John S.
21
Teece, David J.
21
Verspagen, Bart
21
Griffith, Rachel
20
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Working papers / Centre for Market driven Innovations : WP
4
MSI reports : working paper series
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
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ECONIS (ZBW)
12
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1
Industrial new product launch strategies and product development performance
Hultink, Erik J.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000924075
Saved in:
2
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
Saved in:
3
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
7
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
8
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
9
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
10
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
Saved in:
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