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~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~subject:"Ansteckungseffekt"
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Ansteckungseffekt
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Hultink, Erik J.
Iyengar, Radha
Aghion, Philippe
62
Cantner, Uwe
45
Acemoglu, Daron
44
Audretsch, David B.
44
Antonelli, Cristiano
42
Lambertini, Luca
42
Van Reenen, John
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40
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37
Akcigit, Ufuk
36
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36
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36
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31
Norbäck, Pehr-Johan
31
Persson, Lars
31
Brockhoff, Klaus
29
Batabyal, Amitrajeet A.
28
Baumol, William J.
27
Stern, Scott
27
Helpman, Elhanan
26
Welfens, Paul J. J.
26
Hanusch, Horst
25
Nijkamp, Peter
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Acs, Zoltán J.
24
Choi, Jay Pil
24
Howitt, Peter
24
Keuschnigg, Christian
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Mukherjee, Arijit
24
Hall, Bronwyn H.
23
Denicolò, Vincenzo
22
Gemünden, Hans Georg
22
Trajtenberg, Manuel
22
Zweimüller, Josef
22
Dawid, Herbert
21
Teece, David J.
21
Griffith, Rachel
20
Orsenigo, Luigi
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Cozzi, Guido
19
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Working papers / Centre for Market driven Innovations : WP
4
Working papers / Wharton School, University of Pennsylvania / Marketing
2
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
Industrial new product launch strategies and product development performance
Hultink, Erik J.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000924075
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2
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
Saved in:
3
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
4
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
5
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
Saved in:
6
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
7
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
8
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
9
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
10
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
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